A Message of Remembrance in the Streets of Milan

On the occasion of the 80th Anniversary of the Liberation, S.C.I. dedicated several of its installations to a special advertising campaign in collaboration with the City of Milan to celebrate the exhibition “Pulci più di prima, ora”, hosted at the Casa della Memoria from July 5 to September 21, 2025.

Curated by Salvatore Cristofaro and created by artist Valerio Eliogabalo Torrisi in dialogue with the Resistance archives, the exhibition is part of the City of Milan’s official program Time of Peace and Freedom. Eighty Years of Liberation.

Through photography, video, and collective works, the exhibition explores the theme of collective memory and the value of the Resistance, giving voice to documents, letters, and testimonies that recount stories of dignity and courage.

With our outdoor campaign, we wanted to bring these messages into the urban space: an open invitation to citizens to reflect on the importance of safeguarding and passing on memory, keeping it alive and shared in the present.

For S.C.I., it was an honor to contribute to spreading a project that unites art, history, and community in a dialogue capable of looking to the future without forgetting the past.