Digital out of Home enables precise and flexible communications of the advertising message. This is because of the planning mode, which allows the projected
creatives at specific times to reach targeted target segments at strategic locations and times, thus optimizing the impact and effectiveness of advertising campaigns.
With the use of interactive and dynamic digital content, digital outdoor advertising hits audiences more effectively than traditional media. This increase implies increased memorability of the advertising message.
Through the use of integrated contact tracing solutions, there is an opportunity to assess the true effectiveness of the campaign.
Compared with traditional advertising campaigns using static installations, digital outdoor advertising results in reduced environmental impact through the use of technologies that ensure campaign output even in the absence of physical resources.
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